- Triggered by Reliance Jio’s entry in September 2016, India’s data consumption has exploded as all operators started offering cheap data tariffs
- Mobile data traffic is fuelling data consumption as more Indians spend time streaming videos and share content.
- India has the highest data usage per smartphone, reaching 9.8 GB per month at the end of 2018, a new study by Swedish telecom equipment manufacturer Ericsson has said.
- “Improved device penetration, affordable data tariff plans, and increase in data-intensive content such as videos are driving this growth," Nitin Bansal, head of Ericsson India, said at the launch of the report on Wednesday.
- Triggered by Reliance Jio’s entry in September 2016, India’s data consumption has exploded as all operators started offering cheap data tariffs.
- The report also predicts that total mobile data traffic per month is expected to grow at a CAGR of 23% from 4.6 exabytes in 2018 to 16 exabytes in 2024.
- “Total smartphone subscriptions in India will reach 1.1 billion by 2024," the report said.
- Mobile data traffic is fuelling data consumption as more Indians spend time streaming videos and share content.
- Streaming 360 degree videos and augmented and virtual reality should be significant factors to aid mobile data growth and enhance the user experience with the roll-out of 5G, the report said.
